Home improvement loan lenders in Sonoma County, California
Fat Boy Data analyzed home improvement loan activity in Sonoma County, California, home to Santa Rosa, to show which lenders are making these loans, how often they approve, how often borrowers accept the offer, and how much they typically finance. 3,862 applications were decided by 111 lenders between 2023 and 2025.
Sonoma County at a glance
How Sonoma County compares
What the data shows
Redwood made the most home improvement loans in Sonoma County, CA, 1,619 of them.
That is 62% of every home improvement loan originated here, so this market is unusually concentrated in one lender.
Pacific Service Credit Union approved the highest share of applications among lenders with at least 20 decisions here, 90% of 20.
Lenders approved 73.2% of home improvement loan applications in Sonoma County, CA, 12.2 percentage points above the California rate of 61.0%.
No lender with a meaningful sample here has a typical home improvement loan at or below $35K, so small jobs are poorly served by the banks in this market.
Each dot is one lender, placed at its approval rate. Hover for the sample size; the 5 largest lenders are named, the rest are behind the unlock.
Home improvement loan lenders in Sonoma County
| Lender | Approval | Approved | Taken up | Typical loan | Loans made | |
|---|---|---|---|---|---|---|
| 1 | Redwood | 85% | 1,672 / 1,960 | 97% | $105K | 1,619 |
| 2 | Bank of America, National Association | 49% | 173 / 350 | 96% | $105K | 166 |
| 3 | Figure Lending LLC | 65% | 100 / 155 | 52% | $105K | 52 |
| 4 | Spring Eq, LLC | 45% | 56 / 125 | 95% | $105K | 53 |
| 5 | U.S. Bank National Association | 52% | 63 / 122 | 100% | $115K | 63 |
Ranked by lending volume. Approval is the share of decided applications a lender approved; taken up is the share of approvals borrowers accepted. Lenders with fewer than 20 decisions are marked as a limited sample and never used for a “highest approval” claim.How the numbers work.
Fat Boy found 106 more lenders.
One email unlocks every lender Fat Boy found.
You are seeing the 5 largest home improvement loan lenders in Sonoma County. Unlock the full market: every lender that decided one of these loans here, what they approved, how much borrowers took, and how close the nearest office is.
- Every lender in the market
- Approval rate and borrower take-up
- Typical loan size and range
- Nearest office and distance
- Branch count and application options
- How easy each lender is to reach
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