Home improvement loan lenders in Doña Ana County, New Mexico
Fat Boy Data analyzed home improvement loan activity in Doña Ana County, New Mexico, home to Las Cruces, to show which lenders are making these loans, how often they approve, how often borrowers accept the offer, and how much they typically finance. 867 applications were decided by 68 lenders between 2023 and 2025.
Doña Ana County at a glance
How Doña Ana County compares
What the data shows
GECU Federal Credit Union made the most home improvement loans in Doña Ana County, NM, 70 of them.
Nusenda approved the highest share of applications among lenders with at least 20 decisions here, 74% of 74.
Lenders approved 58.0% of home improvement loan applications in Doña Ana County, NM, 8.6 percentage points below the New Mexico rate of 66.6%.
The typical home improvement loan here is $65K, 18% larger than the New Mexico typical of $55K.
Only 1 lender here typically writes at or below $35K: Figure Lending LLC.
Each dot is one lender, placed at its approval rate. Hover for the sample size; the 5 largest lenders are named, the rest are behind the unlock.
Home improvement loan lenders in Doña Ana County
| Lender | Approval | Approved | Taken up | Typical loan | Loans made | |
|---|---|---|---|---|---|---|
| 1 | Bank of America, National Association | 42% | 45 / 108 | 96% | $65K | 43 |
| 2 | GECU Federal Credit Union | 70% | 71 / 101 | 99% | $65K | 70 |
| 3 | Nusenda | 74% | 55 / 74 | 93% | $55K | 51 |
| 4 | U.S. Bank National Association | 41% | 30 / 74 | 100% | $65K | 30 |
| 5 | Discover Bank | 31% | 16 / 51 | 88% | $65K | 14 |
Ranked by lending volume. Approval is the share of decided applications a lender approved; taken up is the share of approvals borrowers accepted. Lenders with fewer than 20 decisions are marked as a limited sample and never used for a “highest approval” claim.How the numbers work.
Fat Boy found 63 more lenders.
One email unlocks every lender Fat Boy found.
You are seeing the 5 largest home improvement loan lenders in Doña Ana County. Unlock the full market: every lender that decided one of these loans here, what they approved, how much borrowers took, and how close the nearest office is.
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- Approval rate and borrower take-up
- Typical loan size and range
- Nearest office and distance
- Branch count and application options
- How easy each lender is to reach
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