Home improvement loan lenders in Dane County, Wisconsin
Fat Boy Data analyzed home improvement loan activity in Dane County, Wisconsin, home to Madison, to show which lenders are making these loans, how often they approve, how often borrowers accept the offer, and how much they typically finance. 7,449 applications were decided by 104 lenders between 2023 and 2025.
Dane County at a glance
How Dane County compares
What the data shows
University Of Wisconsin Credit Union made the most home improvement loans in Dane County, WI, 2,688 of them.
That is 44% of every home improvement loan originated here, so this market is unusually concentrated in one lender.
Wings Financial Credit Union approved the highest share of applications among lenders with at least 20 decisions here, 96% of 23.
Lenders approved 87.3% of home improvement loan applications in Dane County, WI, 8.2 percentage points above the Wisconsin rate of 79.1%.
Only 1 lender here typically writes at or below $35K: Navy Federal Credit Union.
Each dot is one lender, placed at its approval rate. Hover for the sample size; the 5 largest lenders are named, the rest are behind the unlock.
Home improvement loan lenders in Dane County
| Lender | Approval | Approved | Taken up | Typical loan | Loans made | |
|---|---|---|---|---|---|---|
| 1 | University Of Wisconsin Credit Union | 91% | 2,807 / 3,081 | 96% | $65K | 2,688 |
| 2 | Summit Credit Union | 91% | 2,176 / 2,397 | 92% | $65K | 2,003 |
| 3 | Heartland Credit Union (Madison) | 92% | 234 / 253 | 98% | $55K | 230 |
| 4 | Associated Bank, National Association | 71% | 164 / 230 | 94% | $65K | 154 |
| 5 | BMO Bank National Association | 69% | 127 / 185 | 98% | $105K | 124 |
Ranked by lending volume. Approval is the share of decided applications a lender approved; taken up is the share of approvals borrowers accepted. Lenders with fewer than 20 decisions are marked as a limited sample and never used for a “highest approval” claim.How the numbers work.
Fat Boy found 99 more lenders.
One email unlocks every lender Fat Boy found.
You are seeing the 5 largest home improvement loan lenders in Dane County. Unlock the full market: every lender that decided one of these loans here, what they approved, how much borrowers took, and how close the nearest office is.
- Every lender in the market
- Approval rate and borrower take-up
- Typical loan size and range
- Nearest office and distance
- Branch count and application options
- How easy each lender is to reach
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